Identity theft might seem like a crime that hits the “other guy.” Unless of course it’s hit you already.

Either way, in a digital, hyper-connected age where personal information flies at lighting speed, you and your employees have targets on your backs, not to mention your online accounts and electronic devices. You name it, tech-savvy criminals want it: addresses, email addresses, Social Security numbers, financial information, account numbers, date of birth, passwords, medical records, health insurance numbers and more.

Hackers are becoming increasingly organized and adept at exploiting personal information for profit. And criminals have become skilled at monetizing stolen identities on a massive scale. One of the reasons for this is the “Dark Web,” a no-man’s land where cyber-criminals around the world buy and sell stolen personal information. The ability to steal and easily sell massive amounts of personal information has transformed the economics of information theft. The dark web is doing to identity theft what Amazon did for books, and then all of retail. It’s a scalable, market-making technology for massive, outright fraud.

Whether sold on the Dark Web or elsewhere, stolen identities disrupt employees’ professional and personal lives. Victims can spend hundreds of hours and thousands of dollars cleaning up credit or medical records, clearing their names, or otherwise re-establishing their identities.

Whitepaper: Protect your Employees from the New Dangerous Realities of Identity Theft.

So what’s the most valuable piece of information in your wallet or on your computer? The answer may surprise you. It’s not one of your credit cards. In fact, it’s worth ten to twenty times as much on the Dark Web as a credit card. It’s not your social security number.

No, it’s a card with a spending cap that probably exceeds $1 million, and that has virtually no security systems in place. And its misuse, running now at a rate of more than two million times a year in the U.S. alone, can create far more than financial damage to your employees, or do more than distract them from work for months.

Of course, I’m referring to your employees’ health insurance cards. What can you do to protect your organization and employees from the devastating loss of identity, and in turn, workplace productivity? What’s on the horizon for identity theft protection services? To find out more about the next generation of identity theft and what you can do as an employer, read this whitepaper, Your Employees at Risk: The New Dangerous Realities of Identity Theft.