What’s worth more to a criminal, or criminal organization? Your social security number, one of your credit cards, or your health insurance card?

Perhaps surprisingly, your health insurance card is worth ten to twenty times as much on the black market as one of your credit cards. And that completely changes the rules of identity theft and protection.

There’s a whole new world of opportunity for perpetrators of identity theft—and its fastest growing component, medical identity theft. And there’s also a new set of rules for employers, health plans, and other member organizations that want to help fight it. The solutions of the past few years don’t address the problems of today or the next few years.

Our article in the latest edition of Corporate Wellness Magazine hits the highlights of what’s happening on the emerging frontier

Video: The New Rules of Identity Theft Protection for Employees